The Essential Guide to Corporate Gifting – 4 Practical Tips

Promotional gifts are great for building employee morale through in house presentation programs, as well as for corporate gifting extended as a token of appreciation for valued customers and important business associates. When chosen with care these can serve as advertising material for your business and highlight branding for boosting the image of your company in the eyes of a specific target market. In a recent study undertaken by TASI (The Advertising Specialty Institute), it was found that a staggering 84% of people recall a business by associating it with the promotional material they were given by the company. This is why it is highly recommended that in order to develop a business further and expand a customer base, it is important to let customers know how much they mean to you. Festivals and national holidays are great occasions for corporate gifting opportunities that are memorable and there is a wide range of promotional gifts to choose from.

Corporate gifts don’t always have to be high-end or luxury items to have an impact. Rather the appropriateness of the gift and its utility for the recipient, in addition to the manner of gifting it is what counts the most in the business world. For example, those able to deliver gifts personally or with a hand-written note are likely to gain more attention than the standard parcel post or courier person delivery.

From gift baskets to food items, and electronics to custom photo printed products and more, there’s no end of dazzling corporate gif ideas easily available online corporate gifts gebiz for a quick and convenient selection for the right business gift. Knowing your promotional gifting budget and keeping an eye open for learning the taste of your target are two most important factors governing the choice of a perfect corporate gift.

In fact, the Amex semi-annual monitor for small business has reported that the top selling corporate gifts are promotional cards and calendars, which comprise a huge 49% of the marketing efforts of small businesses, with like mugs taking second place with 26%. The corporate gift segment is at third place with 23% of takers. For the remaining part, modern business owners with a social conscience are increasingly taking to making charity donations or ordering specialty confectionary which has 18% of business owners. The last 10% of corporate gift choices is divided between wines or liquor presents flowers or plants and discounts certificates for various personal use services, such as spa, gym and entertainment possibilities.

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